- Primary Investigator:
- Primary Location:
Palo Alto Medical Foundation, Department of Health Services Research
- Grant Type & Year:
This study will investigate public perceptions of breast, prostate and colorectal cancer screening by contrasting popular media messages with evidence based information.
The specific aims of this research study are:
Specific aim 1: To describe the influence and impact popular media has on medical decision making for these conditions; comparing and contrasting how patients perceive, understand, and process information from popular media with evidence based decision aids for these condition.
Specific aim 2: To identify how trust in the healthcare system impacts the influence of popular media on perceptions of medical evidence.
Specific aim 3: To identify potential strategies that increase the likelihood an individual will believe medical evidence that is counterintuitive or contrary to conventional wisdom.