With over 25 years of marketing experience, Daina held a number of roles at Hewlett-Packard during her 16-year tenure where she pioneered digital and led global advertising for the $50 billion Imaging and Printing Group. She went on to be the Global CEO of Performics, the largest performance marketing company in the world, and Head of Global Business Marketing at Twitter. She has been named a Mobile Marketing Woman to Watch and was a recipient of a Gold Stevie® Award in the Executive of the Year – Advertising, Marketing and Public Relations category. She joined the Healthwise Board in 2012 and also serves on the boards of Marin Software and the Community Foundation of Teton Valley.
In 2012 she wrote Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage which guides advertisers to move from the old persuasion model to participating with their customers. Daina lives in Alta, WY.