October is here once again, bringing a sea of colors into our daily lives. It’s not just the leaves though; the color pink has started appearing everywhere, which can only mean one thing—National Breast Cancer Awareness Month. In honor of this month, the Informed Medical Decisions Foundation has teamed up with our commercial partner, Health Dialog, to provide important information to breast cancer patients everywhere. For the entire month of October, Health Dialog has made two of our Shared Decision-Making® programs on breast cancer and two planning guides on breast biopsies publicly available online for women and their families.
Our mission is to ensure that patients are fully informed about their medical condition, so they can make an educated decision about what option is right for them personally. With breast cancer, it is especially important for women to receive information on their options, as there are several options, many with equal risks and benefits. This means that a woman’s personal preferences should guide the treatment decision. Jack Fowler, our senior scientific advisor, believes that “there is no decision for which it is more important for women to be fully informed and centrally involved in making the decision.”
The four aids being made available (Early-Stage Breast Cancer: Surgery, Breast Reconstruction, Needle Breast Biopsy and Surgical Breast Biopsy) provide evidence-based information on the surgical and testing options available so women are better prepared to make an informed decision.
Together with Health Dialog, we aim to get these important aids in the hands of as many women and their families facing decisions about breast cancer as possible. We encourage you to share these resources with family and friends who may be facing these difficult decisions so they too can make educated treatment choices.